Heard stirrings about Facebook teaming with publishers? Columnist Andrew Waber explains how it works and what it means for marketers. Earlier this month, Facebook took the wraps off of its new Instant Articles offering. Another content-focused play f

None of us is as smart as all of us. When it comes to digital marketing, nothing could be more true. The more information you have about a customer, the more likely you will sell them a vehicle. If you know exactly what they want, what they have been

In the past few months I’ve had the opportunity to speak with dozens of dealers at industry events, advisory panels, and on their showroom floors. In these discussions, two topics typically emerge—profit and the customer experience. In regard to

Following tremendous pressure from the NHTSA, Takata has expanded the recall on its faulty airbags. In fact, it just doubled the number of vehicles that are subject to recall to 34 million – that’s one in seven vehicles on the road today – and

HUNTINGTON BEACH, Calif., May 26, 2015 — Vboost Inc., (www.vboost.com), today announced that, in response to high demand from auto dealers, the company has expanded beyond its core service as a leading auto industry viral marketing company, and

I’ve worked with automotive manufacturers and dealers for more than 20 years, and the same challenges surface over and over again. Corporate teams struggle to successfully roll out new programs and initiatives across their network of highly dispers

Being a successful leader is about equal parts skill, intellect, inherent talent—and how you’re perceived. Here are a few simple ways you can adjust your approach, and boost your perceived authority and credibility amongst leadership, and the tea

In this adaptation from his new book, the CEO of Red Hat, Jim Whitehurst, shares advice for how to build credibility in an organization — especially if you are new to it, have a different background than others on your team, or are not in a positio

I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed