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Words That Work in Car Dealership E-Mails
Certain words and phrases car dealerships use in emails resonate with customers, while other terms, while often similar, have the opposite effect.
Jun 1, 2016
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Why Automakers Should Fear Apple, Not Tesla
Tesla Motors gets credit – deservedly so – for lighting a fire under the global auto industry, inspiring carmakers to speed up their product development times and to get serious
Jun 1, 2016
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What Does a Connected Car Driver Expect from Their Dealership?
Vehicles are evolving to meet consistently increasing consumer demands for convenience, interactivity, and connectivity. In 2015, 15% of new vehicles were considered connected and by 2020 research
Jun 1, 2016
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Car Dealers Need Map of Digital World
Find a market niche and dominate it, strategic planning executive advises. Car dealers need a map to get around today’s digital world. So says Paul Whitworth, vice president-business operations for
Jun 1, 2016
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Collision Repair Education Foundation Announces Fall Collision Career Fair Schedule
As a follow up to the Collision Repair Education Foundation’s successful spring high school and college collision career fairs that took place in 10 cities, the organization has announced six additional career
Jun 1, 2016
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3 Lessons the Automotive Industry Can Teach All Marketers
The automotive industry is innovative by its very nature, and in an age of increasingly digital consumer engagement, marketers can learn a lot from the trends and strategies of an industry that,
May 31, 2016
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Nicole Archer Named Vice President of Autoniq
Autoniq, a business unit of KAR Auction Services (NYSE: KAR), today announced that Nicole Archer has been named vice president of Autoniq. Archer, who most recently served as director of strategic
May 31, 2016
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Millennials Prefer These Cars to SUVs
Auto loan requests from consumers 35 years old and under have increased to about 34% of the overall market in 2016 from 27% in 2013
May 31, 2016
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Building Credibility Through Defining Terms
What would it mean to you if you were to pick up a skill that enabled you to quickly build rapport and credibility with your customers and help you earn more of their trust? Would it be worth a little bit
May 31, 2016