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Turning the "Perfect" Opportunity into Goodwill and Car Sales

While car dealerships aren’t necessarily held in high regards by consumers, there are many dealers out there that are pillars of their community. Big hearted philanthropists who understand the sense
Jun 14, 2016
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Why Sell, Service, Repeat?

According to a CNW research study, 86% of customers who regularly service their vehicles at the selling dealership become repeat vehicle buyers.
Jun 14, 2016
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New to Content Marketing? Start Here

Unless you’ve been stranded on a desert island somewhere, content marketing has likely been on your radar. If you’re new to content marketing, things can get a little hazy, especially if you’re someone
Jun 14, 2016
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DealerSocket Amps up Spotlight on Independent Dealers with Six New Product Demonstrations at NIADA Convention

DealerSocket, a leading technology provider with a growing focus on Independent dealerships, has ratcheted up its solutions for this specialty market with a jam-packed schedule of new product
Jun 14, 2016
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5 Pointers To Preserve and Protect Profitability As You Acquire Used Vehicles

If you pay too much for an auction or trade-in vehicle, you’ve shrunk the spread between your costs to acquire and recondition the unit, and its retail selling point. Conversely, if you “steal” a car
Jun 9, 2016
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A Closer Look at Over-aged Units

Absolutely amazing, after all these years, here we sit, going through this again. Countless times, over and over again, over-aged vehicles represent statement profit that is a fantasy.
Jun 9, 2016
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Operating Efficiency, and Community Engagement Strategies for Fast Changing Auto Industry

The auto industry is changing fast, and smart dealership groups are finding innovative ways to adapt, both on the retail front end and in the back office.
Jun 9, 2016
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Receipting Parts

On the surface there doesn’t seem to be anything so simple and mundane as receipting parts, in fact the chore is usually given to some of the least qualified people in the Parts Department.
Jun 9, 2016
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Overcome Loss Aversion and Make Tough Decisions

You may not have heard of them, but Daniel Kahneman and Amos Tversky are rock stars. Their band name doesn’t have the same ring as say, Hall & Oates, but these men helped develop some
Jun 9, 2016