Posts
News
Eddie Hall III Receives Cox Automotive and NAMAD Rising Star Award
This recognition emphasizes the importance of diversity in the automotive industry. Cox Automotive is donating $5,000 to the University of Michigan, Hall’s non-profit of choice. A disaster response vehicle is being donated to the American Red Cross
Jul 15, 2019
Posts
News
Hyundai Dealers that Subscribe to CDK Hailer Service to Offer Lyft Rides for Service Customers
FOUNTAIN VALLEY, Calif., June 25, 2019 – In the next several months, Hyundai dealers across the country that subscribe to Hailer service through CDK Global, Inc. (Nasdaq: CDK) can give millions of owners easy access to Lyft rides while their
Jul 15, 2019
Posts
News
The Power of Managing the Now: Radically Improving the Vehicle Sale
By Dave Bowling, Automotive Product Specialist, Reynolds and Reynolds You have plenty of tools and processes to help you manage before the sale. Your ad budget is robust, your website merchandises your inventory well, you capture leads, and you send
Jul 15, 2019
Posts
News
Optimize Your Digital Marketing and Advertising Campaigns
By Erica Danford, AVP of Managed Services, Dealer.com Great marketing is never accidental. Think back to what campaigns have stuck with you over the years. What do you remember about them? In all likelihood, it was the content, presented in a compell
Jul 12, 2019
Posts
News
Shifting to a Razor and Razor Blade Business Model
In the last seven years, new vehicle gross margins have declined from four percent to two percent. If that pace continues, profit margins will be wiped out by 2025. It appears that the front-end grosses dealers enjoyed 10 or 15 years ago are never co
Jul 12, 2019
Posts
News
A Simple Way to Capture Additional Service Revenue
In a quick review of dealership’s websites, I find that many are almost entirely sales focused and tend to neglect the one department that brings the most significant percentage of profit… service. Go ahead. Take a look at a few dealership websit
Jul 11, 2019
Posts
News
Service Marketing: To Reach Younger Drivers, Go Beyond Recommendations
Though every vehicle today comes with a recommended maintenance schedule from the manufacturer, many consumers don’t follow them. What’s worse, some may not even know they exist! We recently surveyed 1,000 auto dealer customers and found that you
Jul 11, 2019
Posts
News
KPA Services Wins Online Training Library Award for Second Year in a Row
Company recognized for its anytime, anywhere access to learning content LAFAYETTE, Colo. – July 9, 2019 – KPA, a leading provider of Environmental Health & Safety (EHS), HR Management, and Finance & Insurance compliance software and servi
Jul 10, 2019