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AutoNation July Vehicle Sales Down From 2010
AutoNation, Inc. (NYSE: AN), America’s largest automotive retailer, announced that its retail new vehicle unit sales inJuly 2011, as reported to the applicable automotive manufacturers, totaled 18,949, a decrease of 4% as compared to July 2010.
Aug 4, 2011
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Research Survey: Young Men and Women Divided on Digital Advice When Buying Cars
Raleigh, N.C.—More than 20 percent of young adults plan to purchase a car within a year, according to an FGI research survey compiled by Capstrat, a communications firm. The national survey looked at the purchase decisions of more than 400 Millenni
Aug 4, 2011
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FordDirect Names Valerie Fuller Chief Operating Officer
DEARBORN, Mich. — FordDirect, a joint venture between Ford Motor Company and its franchise dealers, announced today the appointment of Valerie Fuller as COO. Fuller previously served as executive vice president of operations for FordDirect and
Aug 4, 2011
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Automotive Social Media Leader Shares Seven Ways to Attract Visitors, Build Genuine Fans and Generate Leads
Facebook is the fastest growing marketplace in your community. Fifty million current and future car buyers share their ‘Likes’ with each other every day. When the goal for your store is to be “liked” by hundreds or even th
Aug 4, 2011
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Bob Glasser, Internet Manager & Dino Flora, Support Services Manager, JM Lexus
What truly distinguishes JM Lexus? The nine-hole putting green for customers on the rooftop of the service center? The fact that JM Lexus is the largest volume Lexus dealer in the world, and has been since 1992? That its parent company, JM Fami
Aug 4, 2011
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Study: Website Appearance Is a Key Differentiator in Shopper Satisfaction with Auto Manufacturer Websites
WESTLAKE VILLAGE, Calif. — Website appearance—including design elements and color schemes—is driving many brand-level increases and decreases in shopper satisfaction with automotive manufacturer websites, according to the J.D. Power and Ass
Aug 4, 2011
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Subaru of America, Inc. Appoints New Chief Marketing Officer
CHERRY HILL, N.J. — Subaru of America, Inc. this week announced the appointment of Dean Evans to chief marketing officer. Reporting to SOA chief operating officer and EVP Tom Doll, Evans will be responsible for the company’s marketing,
Aug 3, 2011
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FIAT® North America “Drives in” New Marketing and Advertising Campaign
Auburn Hills, Mich. – The FIAT® brand announced today the launch of an all-new marketing and advertising campaign, the first since its return to the North American market. The comprehensive campaign combines broadcast, print, digital and exper
Aug 3, 2011
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Small Cars, Big Profits: Setting the Trend for Leasing
CINCINNATI — If there’s one thing automakers can count on, it’s that a subcompact car built on U.S. soil is a surefire money pit. Until now. General Motors is setting the industry on its ear with its soon-to-debut Chevrolet Sonic, w
Aug 3, 2011