I think there is a consensus in the automotive industry that Ford is doing the best job of the OEMs in leveraging social media to drive excitement and mentions of their products. From the super-successful use of social experimentation during their 20

"It’s not the work that’s hard, it’s the discipline."–Anonymous

Metro car dealers say confidence boosts salesAtlanta Journal Constitution"There's an old saying," observed Rick C...

Car dealerships usually full of buyers in last week of yearUSA TodayBy 2011 Honda Odyssey By Jayne O'Donnell, USA...

The five enemies within I will cover in this month’s article apply as much to organizations as they do to individuals. However, I am focusing on overcoming the enemies within the individual – yourself – in this space as I believe that the dimin

A.J. Maida has been the director of digital marketing for Papa’s Chrysler Dodge Jeep in New Britain, CT, since the summer of 2008. After 14 years at another Dodge dealership that has since gone out of business, Maida started a flower delivery servi

Despite the challenging economy, Gary Crossley Ford in Kansas City, MO implemented a strategy that dramatically increased their revenue and reduced their operating costs and just had the best month in the dealership’s history, outperforming last ye

I was consulting in a mid-sized GM dealership one evening. The service manager and I were looking through carefully prepared pre-write packets (menu, history, pre-write, recalls, MPI, and notes), to determine how well the service advisors had pre-loa

These are complex times for leaders. Our sense of decency continues to come under siege from an array of antagonists: indifferent and entitled workers, a generation that embraces no behavioral absolutes, and from courts and governments that treat rel