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Maximize your Retail Marketing Strategy
Terry is a Chevy dealer selling 200 plus new vehicles a month with better than average grosses in his region. We met about 14 years ago at a “20 Group” meeting I spoke to regarding advertising strategies. A lot has changed in those 14 years and t
Jun 1, 2011
Five Levers of Expense Management
Typical approach to cost control Most dealership organizations engaged in some form of cost reduction over the past few years in order to survive the “stimulated economy” that Washington has provided for us. Most cost reduction efforts involved s
Jun 1, 2011
Making the Most of Today’s Dealership Insurance Market
The good news for dealers today is there is a vigorous dealership insurance marketplace. The challenging news is the landscape is changing and dealers will need to take a nimble and aggressive approach to make certain your dealership has the right
Jun 1, 2011
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Dealer ManagementDealer/GM NewsExpense ManagementFinance & Insurance NewsOwnershipSales & Marketing
New Manufacturer Policies Impacting Dealerships
Kia’s trained technician warranty reimbursement policy So one of your long-time, highly experienced Kia technicians has allowed some of his training to lapse, but he continues as usual to perform warranty repairs according to all Kia repair procedu
Jun 1, 2011
Black Book Online — Creating Leads that Sell Cars
Black Book® Online (www.blackbookonline.com), based in Boca Raton, FL, pioneered the online vehicle trade-in valuation industry, creating the most effective sales leads in North America. With the launch of Activator Complete™ in April 2011, Black
Jun 1, 2011
Bill McClure, Director of Internet Sales and Marketing, Fitzgerald Auto Mall
Bill McClure, Director of Internet Sales for Fitzgerald Auto Mall, is a big proponent of the do-it-yourself philosophy and it is paying off big time. While many automotive dealers are using off-the-shelf software to meet the challenge of selling cars
Jun 1, 2011
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Interview with Bill McClure, Director of Internet Sales and Marketing, Fitzgerald Auto Mall
Bill McClure, Director of Internet Sales for Fitzgerald Auto Mall, is a big proponent of the do-it-yourself philosophy and it is paying off big time. While many automotive dealers are using off-the-shelf software to meet the challenge of selling cars
Jun 1, 2011
April Ancira, Vice President Ancira Auto Group
At Ancira Auto Group, it’s all about sharing – sharing data and business goals openly with its 550 employees, sharing its spirit of family across 11 dealerships, sharing responsibility with employees for belt-tightening in tough times, and sharin
Jun 1, 2011
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Everyone
Interview with April Ancira, Vice President Ancira Auto Group
At Ancira Auto Group, it’s all about sharing – sharing data and business goals openly with its 550 employees, sharing its spirit of family across 11 dealerships, sharing responsibility with employees for belt-tightening in tough times, and sharin
Jun 1, 2011