Ask any business owner and they will tell you that word of mouth is the most authentic, meaningful form of marketing. The problem has always been how to generate and track W-O-M at scale. This session will focus on ways to leverage Facebook’s marke

AUBURN HILLS, Mich. — Chrysler Group LLC announced this week the opening of Golling FIAT of Birmingham in the upscale shopping and dining destination of Birmingham, Mich. Golling FIAT of Birmingham joins more than 100 open FIAT Studios across t

According to a story from USA Today, General Motors is starting to see a decrease in the number of consumers interested in its plug-in electric car, the Chevrolet Volt. The story said data from CNW shows consumer interest in the Volt has dropped to 1

Auburn Hills, Mich. – Chrysler Group LLC announced today that it has named Ignite Social Media as its lead social media agency. Ignite Social Media will work extensively with Chrysler Group’s marketing communications team on the strategic pla

Social media is the fastest growing marketing channel. According to the independent research firm Forrester Research, Inc.*, social media marketing will grow annually at a 34% compound rate through 2014. According to this same report, social media ma

SANTA MONICA, Calif. — TrueCar.com, the authority on new car pricing, trends and forecasts, has found the best  deals on new cars  including cash, finance and lease deals available nationwide, and is forecasting that August 27th is the best d

ANN ARBOR, Mich. — A customer satisfaction resurgence for international carmakers puts Detroit’s fledgling recovery in jeopardy, according to a report released this week by the American Customer Satisfaction Index (ACSI). The report covers custom

TROY, Mich. — Usually on the third weekend in August, car enthusiast Kevin Smith and his team can be found strolling Woodward Avenue in metro Detroit at the annual celebration of style and horsepower, the Woodward Dream Cruise. This year, howev

Hoffman Estates, IL – The Dealer Services Group of Automatic Data Processing, Inc., Inc., and Liquidus, a leader in scalable online, mobile and on-demand video marketing solutions for auto dealers, announced today the release of Videolink® 4.0, th