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The Best Way to Generate Drive

A decades-old belief system in business is that the deeper one goes in debt with lifestyle enhancements, toys—stuff, the more driven he or she will be to make money. This mentality can start at the top of a dealership and cascade through the ranks.
Aug 6, 2012
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Kings Ford in Cincinnati, OH Maintains Stellar Sales with First in Results SEO Marketing During Difficult Economic Times Utilizing Newly Developed Ruby 1.9 and Rails 3.2

Cincinnati, OH — Kings Ford in Cincinnati, OH has managed to maintain stellar sales over the last three years during difficult economic times due in large part to their impressive marketing strategy developed with First in Results SEO Marketing
Aug 6, 2012
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Using Social Sites To Sell Cars The New Car Marketing Method Announces CarZr.com The Internets Fastest Growing Automotive Portal

Using social sites to sell cars the newest car marketing method announces CarZr.com today. The Internets fastest growing automotive portal has found social sites are a tactic more car dealers use to market their business. Companies that plan on using
Aug 6, 2012
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Massachusetts Motoring Consumers & Automotive Aftermarket Make History As First State To Pass ‘Right to Repair’

ALEXANDRIA, Va. — “During this Olympic week, Massachusetts legislators made its Commonwealth the Gold Standard for other states and Congress to follow by becoming the first state to pass the historic Right to Repair Act,” stated Sa
Aug 6, 2012
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Toyota Announces Recall of Certain RAV4 and Lexus HS 250h Vehicles

TORRANCE, Calif. — Toyota Motor Sales (TMS), U.S.A., Inc., today announced that it will conduct a voluntary safety recall involving 2006 to early 2011 model year RAV4 and 2010 model year Lexus HS 250h vehicles sold in the U.S. No other Toyota
Aug 6, 2012
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Women Now Accelerate Customer Service at Car Dealerships

PITTSBURGH, PA – Women are the fastest growing segment of car buyers at car dealerships, spending billions of dollars annually on new and used cars, as well as car service and maintenance. They’re more confident, educated, and prepared to
Aug 6, 2012

So Ya Wanna be a Technician

Ever heard this one? What’s the difference between a puppy and technician? At 12 weeks the puppy stops whining. Budda bing, budda boom. I am guessing that most reading this column have never functioned as a full-fledged master technician, plowing t
Aug 6, 2012

U.S. House Judiciary Subcommittee Holds Hearing on PARTS Act

ASA Joins Other Associations in Opposition to LegislationWASHINGTON, D.C. – The U.S. House of Representatives Committee on the Judiciary’s Subcommittee on Intellectual Property, Competition and the Internet recently held a hearing on the
Aug 6, 2012
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Market Force Study: CARQUEST Ranks Highest for Customer Satisfaction Among Auto Parts Retailers

Consumer survey reveals a high level of loyalty in the auto parts industry. Boulder, CO — Consumers are more satisfied with their experiences shopping at CARQUEST than at any other auto parts store, according to a new study by Market Force Info
Aug 6, 2012