According to Search Engine Watch, smearing the competition is not the best marketing plan. Microsoft’s smear campaign against Google, aka “Scroogled”, portrays a stalker Big Brother Google that just tries to spread fear that should

Marketing Daily gives a report on Near Field Communication Marketing, or NFC, which is a new trend that may give a comeback to direct mail marketing. Marketers will deliver their spiel through a chip that wirelessly interacts with the user through hi

This hilarious video features Jeff Gordon at the wheel of a hidden-cam test-drive. Tiny cameras make for great driving footage and the perfect prank on the salesman riding shotgun. Viral videos are taking the lead even in high-corporation commercial

Briefing.com has broken down February Auto Sales into a simplified graph with bullet points for a quick breakdown. specific details highlighted including: Flat domestic auto sales Increases in light truck sales Increases in import sales Market sha

Eyes On Sale offers tips to any salesmen on handling customer calls and the rejection that comes with the job so it doesn’t destroy your next pitch. Salesmen and Sales Execs should take a look to understand their level of influence of their

F&I and Showroom presents an in-depth examination of how social media and mobile access influence a consumer on decision-making when purchasing a vehicle. Through research from a year’s worth of Twitter, Facebook, blogs, forums and Youtube

At the 14th Digital Dealer Conference, May 7-9th in Orlando, I will be presenting a workshop in the new Data and Analytics track titled “Super Reporting made Easy.” It has never been so important for dealerships to understand how data can not onl

From Search Engine Watch, best practice for building top content and improving your content strategy. This article recommends using keyword tools and Trends , as well as value-charged content and keeping your copy above-par. Developing your identi

According to the Yakima Herald, an auto dealership in Seattle found a bag of $10,000 and change in a pick-up truck taken in a trade. The dealer returned the money to the owner, after the discovery, and dealerships get to dismiss the bad rep: