A leading lineup of industry thought leaders are sharing tips and best practices on Digital Dealer NOW (DDN). The following are just five of the 90+ sessions available on-demand through the DDN eLearning platform (you can get started on DDN on a complimentary trial).
5 New, Web-Exclusive Sessions
In-House vs. Agency: Get More Leads While Spending Wisely
As everyone looks at their expenses closer than ever to determine how to get more leads and more appointments, Robert Donovan, CEO of DOM360, and Jennifer Yu, CMO of DOM360, share their perspective on the best methods to efficiently and effectively manage your dealership advertising.
When looking to optimize your ad spend, one of the fundamental decisions to make is whether to handle your marketing in-house or work with an outside agency. In Robert and Jennifer’s session, In-House vs. Agency: Get More Leads While Spending Wisely, both sides of the argument are represented. Robert comes from the agency side and Jennifer has experience with both as she has managed in-house marketing for the Western region of DCH (33+ stores nationally), worked Tier 2 accounts, and working on and consulting for dealerships, such as AutoNation.
Robert and Jennifer cover the evolution of dealer advertising, the pros and cons of investing in in-house employees vs. working with an agency, determining what is right for your dealership, and moving the needle in a time of compressed margins.
Proactive Recovery: Comprehensive Planning for Reopening Your Dealership
Ian Grace, Senior Manager of Partner Performance at automotive Mastermind, shares a comprehensive approach for readying your dealership to best serve future car buyers, detailing the specific and actionable measures you can take right now to plan for future success. In Ian’s session, Proactive Recovery: Comprehensive Planning for Reopening Your Dealership, he shares tips for analyzing your inventory to get vehicles priced, stocked and ready for test drives; motivating your sales team; reactivating leads, modifying your team’s sales goals, and more.
Understanding In-Market Buyers and How to Reach Them Using Facebook Ads
Understanding In-Market Buyers and How to Reach Them Using Facebook Ads takes you through all the different data points available and how to best use them when running Facebook ad campaigns. Brent Albrecht, VP of Business Development at Friendemic, and Drew Cameron, Senior Sales Executive with IHS Markit, take you through why multi-source data matters. They explain Polk’s Predictive Audiences – looking at different categories and options and get even more detailed with how to match specific audience strategies with your campaign strategies.
The 2020 Essential Guide for Dealership Facebook Ads
Pete Petersen, CEO of Dealers United, guides you through how to set up and implement ad strategies to get your vehicles in front of your local market on Facebook during a critical time when consumers are spending even more time online. Pete’s session, The 2020 Essential Guide for Dealership Facebook Ads, covers the essential steps to run successful Facebook ads, from setting up and measuring your first campaigns, to scaling up over the next 12 months to building an undefeatable social media strategy that moves metal.
Ricky Bobby’s Shake and Bake Recipe for SEO Success
Google has changed its algorithm, moving from ranking websites to ranking entities. In Ricky Bobby’s Shake and Bake Recipe for SEO Success, SEO expert Greg Gifford (VP of Search Marketing at SearchLab) explains the latest updates, how those changes impact dealerships, and what adjustments to make.
You can access these sessions and many more on Digital Dealer NOW. In addition to the eLearning opportunities on DDN, you can also attend more than 100 sessions at Digital Dealer Las Vegas – Sept. 15-17, 2020 – and join together to “Reconnect, Reignite, and Reinvent.”