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The Car Buyer’s Journey: Four Steps to Success
Once upon a time, selling a car seemed simpler and more straightforward: a buyer visited a dealership, a…
Dealer News May 29
Who Should Be My Successor(s)?
With the average age of the dealer body continuing to rise, successor selection is a popular topic. Questions…
Dealer News May 29
Shorten Your Sales Cycle and Build Engagement with Automated Retargeting Campaigns
There are many leads who walk into a dealership, visit an automotive website, or check out dealership social…
Dealer News May 29
Digital Marketing: DIY or Expert Help
Is a “Do It Yourself” online marketing approach best for your dealership? Some dealers opt for a “Do…
Dealer News May 29Hyundai And BoostUp Partner On Launch Of New Sonata
Hyundai Motor America will instantly add $500 to the accounts of any consumer planning to save for and…
Dealer News May 29
The Fall of the Fixed-Width Dealer
It’s funny how a career in marketing takes you down these specific paths of enlightenment designed to refine…
Dealer News May 29
Come On Buick and Lincoln
I am really really proud of you guys. I really hope you can take those domestic name plates…
Dealer News May 29
Awarded a New Point? Seven Things to Consider
After several years of consolidating and shrinking their dealer networks, manufacturers once again are beginning to add new…
Dealer News May 29
A Three Step Plan to Prepare for the Sales Model of the Future
I’ve been getting more inquiries lately from dealers asking about the merits of a one-price sales environment at…
Leadership May 29
