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Then, Now and in the Future
The guard has changed, so to speak, in our industry. As the new generation takes over from the…
Leadership May 4The Final Blow Against the Manufacturers’ Attack on Franchise Laws
On April 7, 2015, the United States Second Circuit Court of Appeals affirmed the trial court’s dismissal of…
Dealer News May 4CFPB Comes Out Swinging Against Arbitration in Releasing its Required Study
Arbitration and class action waiver clauses in retail installment sales contracts (“RISCs”) are important to dealers to help…
Leadership May 4I’m Ron Burgundy? 4 Ways to Avoid the Phone Script Trap
Talking with customers and prospects on the phone at a service center can sometimes wield some difficult situations…
Marketing May 4This Is Beautiful and You’re Messing It All Up
“The Internet killed my gross profit.” “The Internet made it so competitive we have to give away cars.”…
Dealer News May 4Social Media Marketing Is Harder Than It Looks: 5 Tips to Ease Your Pain
Do you find that your social media marketing isn’t returning the love you’ve been giving it? You’re not…
Marketing May 4ADVERTISING: The Power of Social Trust!
‘Word of mouth’ has always been the most effective form of advertising, not only in the automobile business,…
Marketing May 45 Ways to Win with Today’s Digitally Savvy Service Shopper
In the time it takes to read this article, a service customer will research, evaluate and select a…
Dealer News May 4Website Analytics is Quickly Becoming Obsolete – Part 4
Starting with Part One and through Part Three we have examined changing technology, design advancements and marketing strategies…
Dealer News May 4
