Digital Dealer
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Colorful Cars Are Making a Comeback
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Secret Formula Revealed For Creating More Dollars Per RO
While sitting in my client’s service manager office recently, I overheard this conversation between an elderly lady customer…
Dealer News November 29Van Horn Automotive Becomes First Employee-Owned Dealer Group in Wisconsin
Van Horn Automotive Group Inc., headquartered in Plymouth WI, is now partially employee-owned and is the first employee-owned…
Dealer News November 29Pearl Technology Launches Unique Mobile Device Proximity Marketing Platform for Auto Dealers
Pearl Technology Holdings, LLC, (Pearl) today announced the launch of Pearl Proximity, LLC, a new platform that allows…
Dealer News November 29Using Marketing to Hire an Engaged Staff
The automotive industry has a sales department staffing problem – and a big one. In fact, NADA has…
Dealer News November 29Design a Video Showroom to Banish Customer Fears
Car shoppers still hate to visit dealerships. Ask them why and they'll tell you they don't like pushy…
Marketing November 29Rule of 7: How Social Media Crushes Old School Marketing
It’s been proven over and over that the more positive contact you have with customers and prospects, the…
Event News November 29Consistency: Better Than a Crystal Ball
If you’re like most dealers, you may feel that you don’t want to inundate your customers with mail.…
Dealer News November 29Take it to Turbo: Foolproof Ways to Engage Your Online Audience
You already know your customers are online learning about the products and services they’re considering. And you’re probably…
Dealer News November 29Recalls: Let’s Show a United Front in Solving this Problem
While it is still legal to sell pre-owned vehicles with open recalls, the National Highway & Transportation Safety…
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