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Digital Dealer

Insights

Witt’s Wise Words: Inspect What You Expect [VIDEO]

In this quick reality check, Bill Wittenmyer shares the importance of testing (and retesting) customer experiences to ensure…

Dealer News June 22

How to Shoot Professional Quality Videos with a Smartphone

When dealerships first start their video marketing programs, one of the most common questions I am asked is,…

Marketing June 22

LotParty Quick-Tip 29 : What % of Your Sold Should Be 0-30 Days Old? [VIDEO]

Lotpop will provide the people and processes for automotive dealerships to be more successful in todays market. There…

Dealer News June 22
Dealer Magazine

Sustainability through Accountability

“The best sales process in the world is worthless without accountability,” according to John Fairchild of Fairchild Automotive…

Dealer News June 21
Dealer Magazine

Who/What Are You Really Hiring? I’ll Help Ya Find Out

Ok, raise your hand if you have been properly taught how to determine who / what you are…

Dealer News June 21
Dealer Magazine

Information Hiding in your DMS

Peter Drucker once said, “We’ve spent the last 30 years focusing on the T in IT, and we’ll…

Event News June 21
Dealer Magazine

A Longer-Term View of Digital Retailing for Dealers

That is, to them, digital retailing represents the full monte of selling a new or used vehicle online.…

Dealer News June 21
Dealer Magazine

Is Your Dealership’s Customer Experience Losing You Customers?

Your company’s reputation matters. This may be stating the obvious but the concept of the customer experience has become…

Dealer News June 21
Dealer Magazine

Moving Metal: Bringing Together the Art and Science of Audience Targeting to Sell

Marketing pioneer John Wanamaker is credited with saying, “Half the money I spend on advertising is wasted; the…

Event News June 21