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Want a 50%++ Parts Margin & Other Benefits Benny? Keep Reading
The price you pay for a parts purchase makes or breaks the ultimate margin – never the sale…
Dealer News August 3
Vance Chrysler Hits a Home Run in Humanity
In the far reaches of northeast Oklahoma stands a small domestic dealership that has a staff with a…
Dealer News August 3
Winner, Winner, Recall Dinner!
Remember the good old days, when manufacturers notified dealers in advance that a safety recall was in the…
Dealer News August 3
Still Having Trouble Proving Social Media ROI? You’re Not Alone
If the idea of proving social media ROI seems frightening, you’re not alone. A recent marketing study found…
Dealer News August 3
DATA DRIVES DOLLARS: Google Analytics Is Your Key to Finding Serious Shoppers
You want to sell more cars. You’re confident you’ve covered all the bases – radio, TV, print, digital,…
Dealer News August 3
Cover Story: Dealer Magazine Interview – Joe Wajda
Joe Wajda, Executive Manager World Subaru, Tinton Falls, NJ World Jeep Chrysler Dodge Ram, Shrewsbury, NJ Joe Wajda…
Dealer News August 3
Advertising ‘Attitude’ is Everything!
In advertising, just as in every other aspect of your business, attitude IS everything. The tone, the message, the…
Dealer News August 3
The Potential Demise of the Automobile Franchise System? The Time for Change Is Now!
Previously I have written about the importance of visionary change in dealerships. Why is it this industry largely…
Dealer News August 3
Developing a Dealer-Minded Attitude
It is just too easy to not care. This was the keynote topic at a graduation a colleague…
Dealer News August 3
