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Using Consumer Data to Target, Personalize, Measure and Win in Automotive Marketing
It’s official: The days of “spray and pray” marketing of media—simply by demo and geography for Tier 3—are…
Dealer News August 16
Fyda Freightliner Western Star of Northern Kentucky Holds Ribbon Cutting to Mark Opening of New Dealership
Local and state officials, employees, and Fyda family members celebrate the opening of the first Kentucky dealership in…
Dealer News August 16
3 Reasons Why You Overpay Your Worst People
Until dealers move to a non-negotiation system and consumers start buying 100% of their cars online, there is…
Dealer News August 16
automotiveMastermind Listed Seventh on the 2017 Inc. 5000 List of Fastest-Growing Private Companies in America
NEW YORK – (Aug. 16, 2017) – automotiveMastermind® (aM), the leader in behavior prediction and predictive analytics for…
Dealer News August 16
The Uncut Story Your CRM Can’t Tell You: You Can’t Win Without Knowing What You’re Losing
It’s hard to solve a problem you don’t know exists. Solutions become unreachable if you don’t know the…
Dealer News August 16
A Successful Rewards Program Should Not Be All About Rewards
Let’s face it, for every 10 businesses that exist, 9 have some sort of rewards program. While they…
Dealer News August 16
The Best Service Experience: Back to Basics in a Digital World
A quarter of a century ago, before CSI and ROI were part of our mainstream vocabulary, before tablets…
Dealer News August 16
JVSMT Trainer Sean Gardner to Present Workshop: “Finish This Year With A Bang!” at Montana ADA Convention
ORANGE COUNTY, CALIFORNIA –August 16, 2017– Joe Verde Sales & Management Training, Inc.,(JVSMT) today announced that their senior…
Dealer News August 16
ADESA Names Two New Executive Sales Directors
CARMEL, Ind. – August 15, 2017 – ADESA, a business unit of KAR Auction Services, Inc. (NYSE: KAR),…
Dealer News August 15
