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Recalls: Perhaps California has the Solution?
It’s always frustrating to read articles about the challenges legislators, manufacturers and states have with low recall compliance…
Dealer News December 29The Untold Story of Missed Service Opportunities
When it comes to increasing service revenue, there is no shortage of areas to consider – improving process…
Dealer News December 27Used Car Market Insights: Record Decline for Truck Segment
Welcome to this week’s edition of Black Book Market Insights with in-depth analysis of used car and truck valuation…
Dealer News December 26Don’t View Questions as a Weakness
A recent article on CustomerThink explains how many companies view requesting customer feedback as a weakness. However, by…
Dealer News December 26Hard Facts: Is Your Marketing Strategy Practical?
Before you go and strategize campaigns that involve AR, VR, and the latest technology, make sure your campaigns…
Dealer News December 22When Using Customer Data, Don’t Be Creepy!
When it comes to providing the ultimate customer experience, can technology go too far and instead, backfire by…
Dealer News December 22Freebie Fridays: Hard Work is the Down Payment for Success
Invest in yourself. ELEAD1ONE’s Bill Wittenmyer says the first place someone should invest is in themselves, and the…
Dealer News December 224 Reasons Why Your Customers Love Video
For professional marketers across all industries, the top priority for 2018 is to convert leads into customers, according…
Dealer News December 21Taking Care of Business While Maximizing Revenue
As industry experts forecast slumping sales numbers, a recent article in Automotive News suggests that shops can pick…
Dealer News December 21


















