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S.T.R.I.D.E to Business Success
Running a successful dealership is no walk in the park. It requires consistent focus, commitment, execution, and follow…
Dealer News April 5Behavioral Marketing for the Major-Life Purchase: Automotive
Demographics don’t change much, but man, when they’re wrong they can cost you a lot of money. That’s…
Marketing April 5Winning With Online Shopping Tools
By Brad Korner, General Manager of Cox Automotive Rates & Incentives As automotive professionals, when was the last…
Marketing April 5The Key to Spending Your Advertising Budget More Efficiently: Create a Versatile Portfolio
By Andy MacLeay, Director of Digital Marketing – Dealer.com In recent years, global advertising spend has skyrocketed. In…
Marketing April 57 Seismic Shifts Coming to Automotive CRM
We live in a world where new technology swirls around us at a relentless and often dizzying pace,…
Dealer News April 5Customer Loyalty: Playing the Long Game
How long does it take to build customer loyalty? It might start with a great sales experience, but…
Dealer News April 5Attention Florida and New York Dealers: Your Website Could Be At Risk!
In this blog I’d like to talk a little bit about American with Disabilities Act (ADA) accessibility and…
Dealer News April 5Freebie Friday: What’s the Perfect Length for an Email?
In this week’s Freebie Friday, CDK Global VP of Sales Bill Wittenmyer shares advice for dealers on…
Dealer News April 5Profit By Action Quick Tip: Prospects Not Ups
In this Quick Tip, Andy Church shares why dealerships should stop including “ups” in their vocabulary.
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