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Spring Market Strength in Fifth Week
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
Dealer News April 23Granting 3 Wishes to Take the Wish Out of Marketing
If given three wishes by a genie to help better support our clients’ goals, I’d ask these three…
Dealer News April 23Prodigy Releases Spanish Version of Its Online Sales Platform for Auto Dealers
SAN FRANCISCO, CA –April 23, 2019- — Prodigy, a unique, seamless online to in-store sales platform for automotive…
Dealer News April 23Recall Masters Appoints John Dunning as President
Automotive Recall Solutions Innovator Adds Industry and Technology Leader to its Executive Team April 23, 2019, Laguna Hills,…
Dealer News April 23The Most Important Part of Your Marketing Strategy – Creative
Looking to lift your brand? Your first thoughts might be to seek out new advertising platforms or…
Dealer News April 22Freebie Friday: How to Combat Flat Vehicle Sales
Bill Wittenmyer explains why dealerships shouldn’t be afraid of slowing vehicles sales and the actions they can…
Dealer News April 193 Innovative Recall Tactics
Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The…
Dealer News April 19What are the Odds?
On any given day, weathercasters in our area predict a 20% chance of rain. It’s a safe bet…
Dealer News April 19Profit By Action Quick Tip: Prospecting
Sales people are not order takers. It is your responsibility to understand that your sales process starts…
Dealer News April 19













