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Broadcast Advertising Back to the Future!
I remember when I had to wear a tie every day for business. I bought a lot of…
Dealer News April 30
Demystifying Digital Marketing: Using Metrics to Assess Effectiveness
By Tony Allison, Justin Cerone and Steve Wojcicki These are fast-changing times for auto dealers, as various forms…
Dealer News April 30
Top 5 Reasons Dealers Need to Engage Their State Dealer Association
With the automotive retail industry, a full decade from the depression of 2008-2009, and with vehicle sales relatively…
Press Releases April 30
Developing a Revenue Center
Is it time to innovate yet? The market is changing. Profitability is being challenged once again. Dealers are…
Dealer News April 30
The Tales of a Parts Pro…
Not much is written about the travails or the contributions of parts counter personnel. These suppliers of necessities…
Dealer News April 30
The Greatest Threat for Survival Could Be You
Steps to Demonstrate a Sense of Good Business Judgment The common excuse for dealership complacency is; “well this…
Dealer News April 30
Buyers Pickier in Today’s Buy/Sell Market
We are coming off yet another great year of high automotive retail transaction volume, and the good news…
Dealer News April 30
Data Doesn’t Lie: Improve Your Fixed Ops Department and Yield Higher ROI for Your Dealership
Despite car sales being a number one priority for most auto dealerships, the fixed ops department has become…
Dealer News April 30
Market in the Tail End of the Spring Market
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck…
Dealer News April 30
