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Digital Dealer

Insights

Translate Customer Buying Motivations into Scheduled Appointments and Sales

With so much focus on generating leads for your dealership, it’s important to recognize that success isn’t measured…

Event News November 1

Social Networking: The Gift of Friendship?

Close your eyes. Right now. Close your eyes. Okay, open them. I just realized you wouldn’t be able…

Dealer News November 1

There’s No Room for Sea Lawyers in the Automotive Industry

As some of you may know, I served in the United States Marine Corps back in the 1980s.…

Event News November 1

Alex Jefferson, Director of Internet and Sales Training, Proctor Dealerships

Alex Jefferson is the Director of Internet and Sales Training for the Proctor Dealerships in Tallahassee, FL. He…

Dealer News November 1

The Boeckmanns, Galpin Motors

The Boeckmanns could be called automotive retail’s First Family. Patriarch Bert Boeckmann and his wife Jane are celebrating…

Dealer News November 1

And the Aftermarket Survey Says??

Each year the bible of the quick service industry National Oil & Lube News, now 25 years young,…

Dealer News October 18

Online Marketing for the Dealer Principal

I hear this all the time, “If the dealer doesn’t buy in nothing happens.” Is it any surprise?…

Dealer News October 1

Develop a Red Belt Mentality

The people in your organization will shape its culture, starting with the attitude, mindset, behaviors, character, and competence…

Dealer News October 1

Will your Garage Insurance Premiums be Going Up?

Last week I saw an article in Business Insurance Magazine predicting increasing insurance premiums for 2011. While the…

Dealer News October 1