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Your Service Waiting Area: Dentist Office or Customer Retention Tool?
(Bear with me here – this one will eventually come back around to the Internet sales team.) Today…
Dealer News February 14When is a Factory Incentive Program Legal?
Mercedes Benz has announced the details of its holdback incentive program which will apply to all dealers. The…
Dealer News February 14Menu Pricing: An Art or Science?
I just finished up an initial round of service advisor training for a large dealer group and was…
Dealer News February 14Why Don’t You Do It a Different Way?
Last month, my article focused on helping you hold your people accountable to your service processes. Odds are…
Dealer News February 14Backdating Contracts Could Mean Mass Rescission
Way back when I was living with my parents, as the oldest child, I felt a certain responsibility.…
Sales and Finance February 14Give your Customer a Choice
It has been said that the arrival of a lead is the “moment of truth”. At that moment,…
Dealer News February 14Make it your Year
How it happened so quickly I don’t know, but it’s time again to reflect and make necessary changes…
Dealer News February 14The Consequences of Making Goodwill Repairs
Many dealerships or manufacturers have a formal or informal policy with respect to “goodwill” or customer satisfaction repairs.…
Dealer News February 14Too Much Technology Can Produce Inefficiencies
How many times have you wished you had an extra hour or two in a day to accomplish…
Dealer News February 14
