Digital Dealer
Generative AI and the Dealership: How GPT Tools Are Changing Expectations from the Lot to the Bay
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So Do You Want More Lead Conversion Out of your Web Site…Really?
I spend as much time outside of the car business today as I do in it and many…
Dealer News May 1Dealer Group Web Sites… Play Fair
We work with multiple dealer groups, and they all have their own preferences on how inventory and leads…
Dealer News May 1Retention is the New Buzzword for Success!
For the first 100 years of the automotive industry, the main thing you heard about at 20 group…
Dealer News May 1Lack of Documentation Can Lead to Liability
Proper documentation has been a frequent theme of my articles. Dealerships face potential pitfalls if they fail to…
Dealer News May 1Eliminate Doubt and Satisfy Customers’ Needs with a Consultative Approach
Interacting with informed customers can be a challenge as dealers try to overcome their concerns throughout the shopping…
Dealer News May 1Marketing Maxims of Jolly John
My dear friend “Jolly John” Pulsifer was greeted by St. Peter on February 19 of this year at…
Dealer News May 1Dealership Facility & Image Programs – Cost Reduction Opportunities
Dealership sales are growing once again and so too are the demands on the dealer’s time, their staff’s…
Dealer News May 1The Japan Disaster and Vehicle Allocation Concerns
The Japanese earthquake and tsunami have rocked the automotive world. Honda has reported, at the time of this…
Dealer News May 1Is It the CRM or Is It the Process?
Every so often I hear from GMs who insist their salespeople must have the latest, greatest CRM with…
Dealer News April 18
