Digital Dealer
Generative AI and the Dealership: How GPT Tools Are Changing Expectations from the Lot to the Bay
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No Appointment — No Retention — No Honey
So, I get a call from a good-sized import client I had restructured in service about ten years…
Dealer News June 6Technology – The Cure for Data Entry Woes
In the automotive industry and beyond, there is a plethora of different CRM choices. Visiting any of the…
Dealer News June 1‘So, you Think I’m Old School…’
Well, I’m certainly glad I am. It’s interesting to me hearing people talk about going green, new technologies,…
Dealer News June 1Re-allocating Ad Dollars to Maximize Opportunities with New Media
Last October at the Digital Dealer Conference & Exposition in Las Vegas keynote speaker Chip Perry, the CEO…
Dealer News June 1Dealership Prices are Too High…Perception or Reality?
Fact: Most customer-pay service work (maintenance and repair) is done by aftermarket service centers. Fact: Aftermarket service centers…
Dealer News June 1Dealing with Consumers Who Use Aftermarket Parts
Potential legal problems often arise when consumers purchase aftermarket parts. Aftermarket parts, and particularly performance enhancing parts such…
Dealer News June 1The Dud-Funk Act – My Predictions
Unlike the empty talking heads on ESPN and TMZ, we were good at nicknames in college. The empty…
Dealer News June 1Maximize your Retail Marketing Strategy
Terry is a Chevy dealer selling 200 plus new vehicles a month with better than average grosses in…
Dealer News June 1Five Levers of Expense Management
Typical approach to cost control Most dealership organizations engaged in some form of cost reduction over the past…
Dealer News June 1
