Do you know what Yelp is? Have you claimed your free business owner’s account yet? Dealers need to understand Yelp and its impact on small businesses. When dealers understand the best practices for business owners in the world of online reviews, then can they engage with Yelp’s free tools. Darnell Holloway is sharing his expertise with you.
What action items will you take back to the dealership?
1. Claim your free business owner’s account at biz.yelp.com.
2. Add compelling content and photos to your Yelp listing.
3. Diplomatically engage with your customers using Yelp’s review response tools.
4. Provide a great customer experience (customer service is the new marketing).
Darnell Holloway is Yelp’s Manager of Local Business Outreach. He meets with local business owners across the country to educate them on the value of engaging with their Yelp listings, and joining the conversations happening about their businesses. He works with Yelp’s Small Business Advisory Committee to deliver constructive feedback from the business community to the different divisions within Yelp. He also hosts regular instructional webinars about Yelp’s free online tools, and provides informative content to Yelp’s blog for business owners. Prior to joining Yelp in 2009, Holloway worked as an associate in Institutional Equity Research Sales for Thomas Weisel Partners. He holds a B.A. in Political Science from the University of California, Davis.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Darnell Holloway — Yelp and your Business: How to get started with Yelp’s free tools for business owners.
We’re building out the agenda, selecting speakers and topics for more than 80 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com
