Over three million consumers per month are joining the ranks of iPad lovers, and it is changing the way they shop. Tablets are the first device that bridges the gap between technological touchpoints and human touchpoints in the auto shopping process. They also make it possible for decision makers and influencers to share information side by side, allowing them to pick up facial expressions and other non-verbal cues while discussing what they see on the device. Tablet users are an affluent and trendy section of the car buying public. They are far more likely to purchase new and late-model used vehicles, making them a key target segment franchise dealers cannot ignore. Tablet users have Internet access, but they prefer apps over web sites. This will change dealership marketing and sales metrics. Nick Gidwani and Dennis Galbraith are sharing their expertise with you.
What action items will you take back to the dealership?
1. Check inventory and store exposure across iPad apps and adjust.
2. Train in store practices for handling iPad and other tablet-using customers.
3. Consider using an iPad to share the transparent marketplace with shoppers and demonstrate the superior value of your offerings.
4. Adjust marketing and sales metrics to account for iPad and other tablet shoppers.
Click here to watch a video from Nick and Dennis: http://www.youtube.com/watch?v=Y8pU7olEl-0
Nick Gidwani is the CEO and founder of CarZen, the first auto-shopping application exclusively designed for the iPad. After leaving MIT, Gidwani worked at Bain Capital, and focused on automotive investments, where he managed $1B in investments. He moved from there to a strategic development role at WebMD.
A popular and dynamic repeat Digital Dealer Conference presenter, Dennis Galbraith is the owner of Revenue Guru and the dealer guru of CarZen. Author of Sales Integration, his list of past clients includes dealer groups, vendors, and nearly every OEM. Galbraith ran $300M in advertising products at Cars.com and the automotive Internet division of J.D. Power and Associates.
11th Digital Dealer® Conference & Exposition Featured Speakers: Nick Gidwani and Dennis Galbraith — Advertising and Selling to 50 Million iPad Owners: Profit from understanding how iPad users shop or lose business to dealers who do.
We’re building out the agenda, selecting speakers and topics for more than 80 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com
