Teddy Nissan Consistently One of the Top Certified Pre-Owned Dealers in the Country

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Dealer/GM News | Pre-Owned Sales & Marketing Strategies

September 7, 2012

Teddy Nissan Consistently One of the Top Certified Pre-Owned Dealers in the Country

Owner Ted Bessen and President Steve Risso have built up one of the top-selling certified pre-owned dealers in the country, as well as the No. 1 dealer in the New York City market for July.

NEW YORK — After being named the No. 1 certified pre-owned Nissan dealer in the country for May 2012, just its first month of certifying pre-owned Nissan vehicles, Teddy Nissan (www.TeddyNissan.com) has consistently remained in the top three in the country for June and July. The dealership is also the No. 1 Nissan dealership in the New York market, according to Nissan sales figures.

“We became No. 1 by staying focused on our brand,” said President Steve Risso. “We adopted a strategy to differentiate our cars from all of the other pre-owned Nissan vehicles down the street, especially from Nissan dealers that can’t certify pre-owned Nissans.”

Risso and owner Ted Bessen set a goal for 2012 of building up the three-year-old dealership’s certified pre-owned business and followed through. They developed a strategy that includes always having the dealership’s inventory and photos updated and available online and in the lot. They also use market research to buy the right vehicles and price them accordingly, which lets them offer certified pre-owned vehicles below or at market value.

Additionally, all of Teddy Nissan’s vehicles available online and on the lot are guaranteed through CARFAX and are clearly marked with a CARFAX history report.

“By passing rigorous inspections and safety procedures, we give our customers the peace of mind that they are driving the best quality pre-owned vehicle on the road,” said Risso.

Teddy Nissan will continue with its goal of maintaining its leadership in new and pre-owned vehicles by focusing on the customers and building loyalty.

“We’re not just seeking new customers; we also want to retain the ones we already have,” said Risso.

About Teddy Nissan: Located at 3660 Boston Road in the Bronx, Teddy Nissan proudly provides new Nissan models and certified pre-owned vehicles to the Yonkers, New Rochelle, Riverdale and White Plains areas in New York. Ted Bessen and Steve Risso founded Teddy Nissan in 2009 and have pioneered one of the highest volume dealers in the northeast and one of the top customer satisfaction dealers in the state of New York.

SOURCE Teddy Nissan