In the late ‘90s, as automotive consumers flocked to the web to conduct vehicle research, dealers responded by creating the industry’s first generation of Internet marketing – large portal sites with a wide array of vehicle information designed to educate consumers and capture sales leads. With the emergence of search engines as traffic drivers, dealers harnessed the power of SEM, SEO and e-mail by creating ever more sophisticated web sites designed to capture this traffic – and the second generation of Internet marketing was born.
Today, in an era when online users spend more time on Facebook than on Google, auto dealers must change their focus yet again to mine the sales opportunities that lie at “the Edge of the Net,” in places such as mobile devices and sites such as Facebook, YouTube, and Twitter, where their consumers live and work. David Fish is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Ways to reach consumers through social sites like Facebook and Twitter.
2. How to use mobile campaigns and technology to drive business results.
3. How to post video and use the format to engage and attract additional customers.
David A. Fish is chief executive officer of IMN. Fish has over 20 years of leadership experience in electronic publishing, online marketing, data management, direct response and database marketing. Previous positions include president/CEO of Avaki Corporation (now part of Sybase); chief operating officer at Engage Technologies, Inc.; and vice president of systems for Epsilon Data Management, Inc. He has also been involved with several private ventures in electronic publishing, including Narrowcast Technologies, Context Media, and Rocket Science Software. He holds a B.S. degree in computer science and electrical engineering from Massachusetts Institute of Technology, an M.S. in information sciences from Harvard Graduate School of Arts and Sciences and an M.B.A. from Harvard Business School.
An 11th Digital Dealer® Conference & Exposition Featured Speakers: David Fish — Mining Sales at ‘The Edge of the Net’: Learn how to mine the sales opportunities available through technology, such as mobile devices and sites like Facebook, YouTube, and Twitter to reach consumers where they live and work.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com
