In 2010, the automotive dealership Lebanon Ford made a decision to embrace social media — going beyond just setting up a Facebook and Twitter account. It drove them to review and revamp almost all internal processes and marketing initiatives in order to create an approachable social image and dynamic brand story. What were some of the challenges and obstacles they’ve faced over this past year? They’ve faced things such as: buy-in from management and sales staff, developing marketing synergy, closing the offline to online experience gap, defining the real importance of social media, acquiring talent, and defining overall strategy. Jeff Cryder is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. How to overcome the internal obstacle to social buy-in
2. How to develop a comprehensive strategy with social media in mind
3. How to view social in the grand marketing eco-system
4. How to attract young talent to your dealerships
Jeff Cryder is the marketing & communications director at Lebanon Ford. He’s also a consultant, community editor for DrivingSales.com and co-founder of Mirror5 Marketing. Cryder is a motor enthusiast.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Jeff Cryder — Evolution of a Dealership: How we’ve come to understand and harness the principles of social.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com
