What are some simple, easy to implement, low-cost do-it-yourself solutions that answer the woes many of have felt over the last few years about the service drive? Whether you are a general manager, dealer principal or service director looking to bolster your reputation and customer satisfaction, as well as boost retention, or you are from the sales side of the dealership looking to find innovative ways to increase sales without expending more money, you need to learn how to bolster your dealership’s reputation, retention and revenue on the service drive. Bryan Armstrong is sharing his expertise with you.
What action items will you take back to the dealership?
1. How to increase service revenue – specifically C.P.
2. How to utilize your drive traffic to stimulate your online reputation
3. How to expand your market for service
4. How to build an alliance that is mutually beneficial with the sales department
Bryan Armstrong, “an average car guy” has successfully run multiple dealerships’ e-commerce efforts and established himself as a leader in implementing digital initiatives that dovetail into traditional processes and mentality. His ability to bridge this often-insurmountable gap is superior.
“I am opinionated and outspoken, not a vendor (in fact, I anger several) and consider ‘free’ my second favorite four-letter ‘F’ word (Food is number one).” Currently he is the e-commerce director for VW Southtowne in the Salt Lake City, Utah market. He was named “Most Innovative Dealer Group e-Commerce Director” at Digital Dealer 2009 and has been on the dealer advisory board of VinSolutions since its inception.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Bryan Armstrong — The Solutions Lies in Service: Learn how to bolster reputation, retention and revenue on your service drive.
We’re building out the agenda, selecting speakers and topics for more than 80 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com
