Have you ever stayed after hours to catch another up or hand out a business card just to get that customer’s name and phone number? Have you driven to your lot after closing or on Sunday and found it filled with customers and thought to yourself, “I wish I had a way to get their information so I could sell them a car.” Do it with a QR code! Whether it’s after-hours, on Sunday, or during a Saturday afternoon rush… QR codes are the future of car shopping. QR codes have been spotted on direct mail pieces, magazines, and business cards, as well as in Times Square and even on your utility bills. Ric McCoy is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Learn the history, features, advantages and benefits of using QR codes.
2. Learn how to generate QR codes, use code scanners, and URL shorteners.
3. Learn how to use QR codes for advertising and marketing and how to track their ROI.
4. Learn the five big mistakes to avoid in your QR code marketing campaign.
Ric McCoy is e-Commerce Director, Andy Mohr Automotive Group, Indianapolis. McCoy studied public relations and journalism at Indiana State University and has 26 years of automotive experience, 12 with Andy Mohr. He has worn numerous hats including GM and executive manager. McCoy was instrumental in building Andy Mohr Ford into Indiana’s #1 Ford dealer and one of Ford Motor Company’s top 100 dealers.
As e-Commerce Director for a seven-rooftop organization, he manages a staff of 20, and is responsible for e-commerce, CRM, sales training, and all things digital. He uses his vast experience, communication and leadership skills to increase e-commerce sales year over year. McCoy gleaned knowledge from Gart Sutton and the legendary Clint McGhee while peddling automotive training workshops door-to-door and coast-to-coast. He was the first marketing team to sell Grant Cardone when he was just a start up. He is a member of the Dominion Dealer Solutions Dealer Counsel.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Ric McCoy — QR Codes – Defining the History… Unlocking the Mystery Discover how QR codes will help identify your invisible shoppers and generate sales 24/7. Is your dealership open 24/7… we are!
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com