Peter Drucker once said, “Action without planning is the cause of all failure!” In the fast paced and ever changing world of automotive e-commerce more true words could not be spoken. How do you break down e-commerce into bite size pieces to provide a means of analyzing where your dealership is today? What are some ideas to help you chart a course into the future. Whether you are an e-commerce veteran or just learning the ropes, you need to know this. Tony Rhoades is sharing his expertise with you.
What action items will you take back to the dealership?
1. Step-by-step plan for analyzing your current e-commerce operation.
2. Step-by-step method for creating a solid e-commerce game plan for growth.
Tony Rhoades, director of e-commerce for Gunn Automotive Group first entered automotive sales after six years in the Air Force and a short stint detailing cars. After selling his first car in 1996 he stumbled into a career at Gunn Honda in 2001. After working as an F&I manager, new and used car sales manager and general sales manager, he became the director of e-commerce for Gunn in September 2009. His strengths in process improvement and technology allowed him to take what were unstructured groups of salespeople and add structure, process and accountability to achieve significant results. In 2011, Gunn e-commerce continues to thrive with year over year results up 57%.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Tony Rhoades — The Power of a Plan! If you fail to plan, you’re planning to fail!
We’re building out the agenda, selecting speakers and topics for more than 80 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.co
