Remember the days of face recognition and outstanding customer service? Well, they’re back. Social media allows you to provide unparalleled levels of customer service in a scalable fashion. When our grandparents were coming of age, businesses in America were truly small and therefore were able to develop an in-depth understanding of their customers. This resulted in personalized customer service that consistently exceeded expectations.
Fast-forward to today, and what are considered “small” businesses still have hundreds, if not thousands, of customers. Technology has long promised the ability for businesses to interact with a large number of customers in a personalized way, and social media is no exception.
Utilized correctly, social media offers the opportunity to better understand customers and provide an experience beyond their expectations. Matt Murray is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. How to find your influencers and what impact they may have on your dealership.
2. The long-term potential of a well thought out and executed social media presence.
3. How to advocate for better information sharing architecture and process between the manufacturer, their agencies and themselves
Click here to watch Matt’s session video: http://www.youtube.com/watch?v=uL_JZbxRR9o
Matt Murray is the director of digital marketing at Dealer.com. His knowledge of search and social media has allowed him to become an irreplaceable resource for both employees and clients. He is an expert in automotive Internet marketing and has helped thousands of dealers maximize their investment in Internet marketing and Dealer.com’s tools and business processes.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Matt Murray — Social Media Works: Remember the days of face recognition and outstanding customer service? Well, they’re back. Social media allows you to provide unparalleled levels of customer service in a scalable fashion.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com
