There is no “right” way to electronically market your business. There are, however, proven practices to help maximize your efforts, engage interaction online and make a lasting impression on your audience. People want to be entertained, so put on a show. Learn to produce web videos that actually get watched! Find out what people really want to read on your blog (I’ll give you a little hint, it’s not your latest APR special, or employee bios). Finally, kick start your business’ Facebook page by posting what people care about: the news, weather and Lindsey Lohan! No one logs onto Facebook to see a picture of your new showroom or hear you gush about MPG. Find out how common sense is your best friend when it comes to your online presence. Give the people what they want, and they’ll end up wanting you! Christine Knowles is sharing her expertise with you.
What action items will attendees you back to the dealership?
1. How to create film and broadcast informative and entertaining dealership web videos.
2. How to use blogging to draw attention to your dealership’s web site.
3. Facebook best practices.
4. How to combine video, blog, and Facebook utilizing linking for click through to dealer pages.
Christine Knowles, director of e-marketing for a large lO-brand dealer group, Checkered Flag in Virginia Beach, has nine years of dealership experience. During her career Christine has held various roles including sales, customer relations, Internet manager, DX manager, BDT manager, e-marketing coordinator, photographer, videographer, and spokesperson. She now manages a staff of eight talented people in a centralized Customer Care Center responsible for inbound phone and Internet leads. In addition, she maintains Checkered Flag’s web site, Checkeredfiag.com, and their digital marketing campaigns, and several blogs. Knowles has produced and been featured in over 200 informative and entertaining dealership web videos, and she is the face of Checkered Flag online, managing the dealer group’s new frontier, social networking.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Christine Knowles — No Frills e-Marketing Skills: Learn simple and inexpensive techniques to market your business online using web video, blogs, and Facebookthat makes your dealership unforgettable.
We’re building out the agenda, selecting speakers and topics for more than 70 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com
