Norfolk, VA – January 25, 2015 – Dominion Dealer Solutions, an industry leader in automotive market intelligence, customer relationship management, responsive websites and reputation management solutions, has launched an Online Advertising Platform for automotive dealers.
Dominion’s Online Advertising Platform searches for customers currently in buying cycles and converts them to dealership prospects. Dealers using the Platform receive fully-managed, campaign-based search marketing, pre-roll video display advertising and inventory-specific search marketing. By leveraging campaign searches across the dealer’s entire web presence, the Online Advertising Platform generates better conversion rates and greater efficiencies for dealers.
As dealers try to win market share from competitors within the same brand as well as competing brands, their employees need solutions supported by responsive websites, multi-channel marketing, and reputation and social media management. Dominion’s Online Advertising Platform offers all of these within a single managed solution.
The fully-managed search marketing campaigns enable dealers to craft specific offers around targeted search criteria in order to market to customer groups currently searching for similar products. The inclusion of social posting allows the dealer to leverage social media to communicate a dealership’s primary brand or marketing messages to customers. The platform creates custom web pages for conversion — not mirrored web pages — regardless of which website vendor the dealer selects.
According to Eric Grabowski, general manager for Dominion Dealer Solutions’ digital and managed services, “Consumers have significantly changed the way they shop for cars. Dealers who want to get the right advertisements in front of in-market customers need to partner with a company that understands the dealer’s business goals and has the ability to leverage the right online advertising channels to achieve them. That’s Dominion Dealer Solutions.”
The Online Advertising Platform markets the dealer’s inventory on Google’s search network so that customers can find the exact vehicles they are searching for in the dealership’s inventory. With just one click, automotive shoppers are taken directly into the vehicle details page of the dealer’s website. This provides the transparency and user-friendly shopping experience that today’s consumer expects.
In addition to effective managed search marketing and inventory tools, Dominion’s Online Advertising Platform provides dealers with a more effective, measurable way to find new shoppers through brand consideration in pre-roll video. Dominion helps a dealer craft targeted offers to engage consumers and then drive them back to the dealership.
John Reed, vice president of product strategy, added, “This product initiative is the result of our customers’ feedback. We want to increase dealerships’ ability to manage their own lead generation in an increasingly complicated digital world. Rather than rely on third-party lead generation tools, dealers can use this platform to effectively manage targeted search, social and video platforms in a simple process.”
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About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion’s Progressive Retail Solutions include customer relationship (CRM) and dealer management systems (DMS) with actionable intelligence from the Microsoft Dynamics platform. Dominion’s Progressive Retail Solutions also feature lead management and equity mining technology, inventory management analytics, social media marketing and reputation management solutions. Dealers nationwide purchase custom lead generation and digital marketing tools from Dominion including: responsive design websites, SEO, SEM, digital advertising, multi-channel marketing, specialized data aggregation, mobile apps and market reports. OEMs and auto dealers nationwide utilize Dominion Dealer Solutions’ technologies to solve their marketing challenges. Dominion Dealer Solutions is redefining automotive retail by delivering first-class customer experiences for local car buyers. For more information, visit our website, like us on Facebook, Pinterest or YouTube, or follow us on Twitter.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, parenting, and travel industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, customer relationship management, website design and hosting, and data management services. The company has more than 45 market-leading websites reaching more than 20 million unique visitors monthly. More than 77 million For Rent®, and HotelCoupons.com® publications are distributed nationwide each year. Headquartered in Norfolk, Virginia, the company has 3,300 employees in more than 145 offices in the United States, Canada, England, Spain and Italy. For more information, visit DominionEnterprises.com.
