In an effort to address the challenges of high turnover within the automotive sales industry, Digital Dealer is set to host a webinar on May 9, aimed at dealership owners, sales managers, and HR professionals looking for effective strategies to build a more stable, productive, and engaged sales team.
The event will feature two speakers: Margaret Henney, the Vice President of Marketing at Covideo, and Debbie Good, the Director of Organizational Development at Wendle Ford.
Henney will share her extensive knowledge on leveraging digital marketing strategies for business growth, while Good will speak on the aspects of organizational structure and its role in business scalability.
The hour-long webinar, scheduled for 2:30 p.m., will explore a variety of critical topics relevant to today’s fast-paced automotive sales environment, centering on high employee turnover rates have been a persistent issue for dealerships, affecting everything from financial costs to customer service quality and team morale. This online event seeks to provide attendees with actionable insights and tools to counter these challenges.
Key Learning Objectives Include:
- Understanding the Impact of Churn: An in-depth look at how turnover affects dealership operations and how to mitigate these effects.
- Cultivating a Positive Culture: Strategies for fostering an environment that supports team unity and staff motivation.
- Enhancing Skills through Continuous Training: How ongoing professional development can keep your team up-to-date with the latest sales techniques and product knowledge.
- Leveraging Tools for Success: Insights into the tools and technologies that can increase team efficiency and effectiveness.
- Effective Recruitment and Onboarding: Tips for attracting, hiring, and integrating employees who align with your dealership’s culture and objectives.
By fostering a holistic approach to team building and employee retention, the webinar promises to equip participants with a comprehensive toolkit for elevating their automotive sales force beyond current targets, while also promoting a positive workplace culture.
For those interested in joining this insightful webinar, sign up here.