Customer Loyalty and Car Count Averages: The Connection, from eService Intelligence.
Automotive service shops that help customers by taking the lead increase loyalty. Far from bugging customers with suggestions and reminders, they grow to appreciate that you’re going the extra mile, while you easily increase car counts. You can use your new “smart” CRM to do just that.
A case study
The average driver goes to the automotive service shop 1 to 1.5 times a year.
If you preschedule future service visits, you can increase that count per customer to 3 visits per year.
- For example, if 50% of your customer decline having the next appointment set, the other half will double the number of visits they make to your shop per year.