According to a data from Dataium, the conversion rate of the average unique visitors to shoppers was up 55% during the month of July 2012. This information is based on statistics for national automotive Internet behavior for July 2012.
Below are a few key statistics from Datium’s data for July 2012
- Average Unique Visitors to per Websites: 3,266
- Avg Unique Visitors to Shoppers (conversion): 55%
- Page views per shopper: 11
- VINs viewed per active visitor: .25
- Average shoppers to lead:
- LTAV (lead to active visitor): 2.26%
- LTV (lead to visitor): 1.29%
- Search Percentages:
- New: 36%
- Used: 64%
