The session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024) is now live! Greg Gifford, Chief Operating Officer, SearchLab Digital, will lead a two-part session titled, Forget the Snake Oil: A Data-Based Approach to SEO.
SearchLab Digital’s Greg Gifford
SEO sessions at automotive conferences are almost always led by vendors who just want to sell you SEO—yet none of them have updated their strategies in years, even though Google releases thousands of updates every year.
Gifford speaks at digital marketing conferences all over the world, teaching other marketers how Local SEO works. In this action-packed session, Greg will share hard data from research on over 3,000 dealerships—by far, the most in-depth research into SEO that’s ever been done in automotive.
Every dealership is unique, and every market is unique. It’s simply impossible to do SEO with a one-size-fits-all approach. So instead, Gifford will share the high points of SearchLab’s massive research project. If you know what other dealers are actually doing (or not doing), you have a much better chance at beating your local competitors.
You’ll learn which factors influence your visibility in local searches and what your dealership (and your marketing partner) need to do to gain more visibility in local searches. You’ll learn the right things to analyze both on your own site and your competitors’ sites so you can do what will actually help you show up more often – instead of wasting time with tactics that won’t move the needle at all.
You’ll leave with a detailed SEO playbook for 2025 that outlines what kind of content to write, how to optimize your site, how to get more links from other websites, how to set up and optimize your Google Business Profiles, and how to get more reviews from local customers.
DDCE2024 Overview
#DDCE2024 is a 2.5-day event, Oct. 8-10, 2024, at MGM Grand in Las Vegas that will bring together automotive dealers, OEMs, thought leaders, and solution providers to power business growth and connections. The 2024 Digital Dealer Conference & Expo is your chance to discover innovative solutions and gain cutting-edge strategies, actionable insights, and new ideas to implement for maximum impact.
Digital Dealer Conference & Expo will include:
- Enhanced networking: more meetups and fun ways to connect throughout the event
- A Speed Networking program, which offers dealerships and vendors a relaxed yet efficient way to explore a variety of innovative solutions
- An expo hall with 120+ cutting-edge auto retail solutions
- 75+ actionable sessions
- Masterminds and interactive workshops
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. Digital Dealer Conference & Expo attendee badge types include:
- Dealership (exclusively for dealers and employees of a dealership)
- OEM (exclusively for vehicle manufacturers)
- Allied (anyone that supports, services, or sells solutions to dealerships falls under this category)
Click here to register now.
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