Explore the session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024)!
Featured Session:
Keller Creative Agency’s data engineer Alec Sullivan will present a session titled Falling in Love with the Numbers: From Sales Manager to Data Engineer.
Keller Creative Agency’s Alec Sullivan
This session will unpack the transformative shift to digital marketing strategies from traditional within the automotive industry. Sullivan will take attendees through a dealership’s journey towards embracing digital marketing and the remarkable 40 percent increase in sales volumes that ensued. Through a blend of storytelling, data analysis, and practical insights, you will gain invaluable knowledge and actionable strategies to redefine their marketing approach and drive tangible business outcomes.
The session will show how to analyze the effectiveness of traditional versus digital marketing channels by examining relevant data metrics, evaluate the impact of digital marketing strategies on vehicle sales volumes through the interpretation of statistical evidence and apply data-driven techniques to optimize marketing channel selection and allocation of resources, equipping learners with actionable insights to enhance their marketing approach.
Attendees will walk away from the session understanding the challenges of traditional marketing in the automotive sector and the rationale behind transitioning to digital channels. Sullivan will cover analytical methods for measuring the effectiveness of marketing strategies, including attribution modeling and ROI analysis, as well as specific digital marketing tactics like pay-per-click advertising.
DDCE2024 Overview
#DDCE2024 is a 2.5-day event, Oct. 8-10, 2024, at MGM Grand in Las Vegas that will bring together automotive dealers, OEMs, thought leaders, and solution providers to power business growth and connections. The 2024 Digital Dealer Conference & Expo is your chance to discover innovative solutions and gain cutting-edge strategies, actionable insights, and new ideas to implement for maximum impact.
Digital Dealer Conference & Expo will include:
- Enhanced networking: more meetups and fun ways to connect throughout the event
- A Speed Networking program, which offers dealerships and vendors a relaxed yet efficient way to explore a variety of innovative solutions
- An expo hall with 120+ cutting-edge auto retail solutions
- 75+ actionable sessions
- Masterminds and interactive workshops
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. Digital Dealer Conference & Expo attendee badge types include:
- Dealership (exclusively for dealers and employees of a dealership)
- OEM (exclusively for vehicle manufacturers)
- Allied (anyone that supports, services, or sells solutions to dealerships falls under this category)
Click here to register now.
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