Over the past few months, we have spotlighted the individual and panels who will be leading the sessions that will be held at 2024 Digital Dealer Conference & Expo (#DDCE2024)!

#DDCE2024 brings together automotive dealers, OEMs, thought leaders, and solution providers to power business growth and connections. The 2024 Digital Dealer Conference & Expo is your chance to discover innovative solutions and gain cutting-edge strategies, actionable insights, and new ideas to implement for maximum impact.

To help you navigate the 2.5-day event at MGM Grand in Las Vegas from Oct. 8-10, 2024, below is the schedule for sessions geared to fixed ops attendees.

Tuesday, Oct. 8

Keynote: Modern Sales Tactics and Strategies to Navigate the New Normal

08:50 AM – 09:40 AM Keynote Hall

The keynote session Modern Sales Tactics and Strategies to Navigate the New Normal will kick off the event on Oct. 8. Brad Lea, global entrepreneur and host of “Dropping Bombs” podcast, Nelson Lyles, managing partner and GM, Withers Automotive Group, and Sean V. Bradley, president, Dealer Synergy, will be together on stage to equip attendees with the strategies needed to thrive in today’s competitive market.

Bradley, Lea, and Lyles will reveal top sales tactics and best practices to help you dominate today’s evolving automotive market. From innovative recruiting and onboarding strategies to the unconventional yet powerful use of international call centers and BDCs, this session will give you proven blueprints for success you can implement right away.

How to Apply the Sales Perspective to Your Service Department

02:00 PM – 02:50 PM Boulevard 170

John Luciano, owner and general manager of Street Volkswagen of Amarillo, and Brad Paschal, market president, Dynatron Software, will host a session that  will take an in-depth look at how to apply the “sales perspective” to the service department and how to derive insights from doing so. Paschal and Luciano will examine the sales process and how to apply it to service, how to use market data on the service side to effectively price the 4,800 price-points in the service department and discuss pay plans, recruiting strategies, and training within service departments.

Wednesday, Oct. 9

Keynote: GA4, EVs & AI, Oh My!

09:30 AM – 10:10 AM Keynote Hall

Join panelists “Big” Al Gillespie of Mark Wahlberg Automotive Group, Kevin Frye of Jeff Wyler Automotive Family, and April Simmons of Horne Auto Group for an engaging conversation moderated by Eliana Raggio from Dealer eProcess. Attendees will hear how this team of automotive marketing wizards is evaluating marketing effectiveness with GA4, developing initiatives for greater EV sales success, and the plans they are making to survive in a cookie-less world, and so much more. Click your heels together three times and join us—because there’s no place like a live presentation filled with innovative strategies, actionable insights, and industry wisdom!

Scaling Used Car Operations Effectively

10:20 AM – 11:10 AM Boulevard 164

Mike Boyd, managing director, Repair OnDemand, will host a session focused on today’s winning Used Vehicle Dealers have learned that the key to success is both clarity of where their used cars are at all times, alongside the ability to scale as needed to keep up with the flow of demand. Discover proven strategies to not only get used cars through the acquisition and reconditioning process and on the lot sooner, but keep all sides, Sales and Fixed Ops, involved and engaged in the process.

Transformative Power of Autonomous AI Agents

02:20 PM – 03:10 PM Boulevard 170

Derek Simonds, executive vice president, automotive, Numa, will detail how Generative AI (Gen AI), the technology powering ChatGPT, is poised to revolutionize the dealership landscape, fundamentally transforming how dealerships operate. Its ability to mimic human dialogue and perform cognitive tasks will catalyze a new era of hyper-efficiency—in both back and front office—and give rise to new business models, systems, jobs, and workflows.

The New Paradigm Shifts in Fixed Operations

03:20 PM – 04:10 PM Boulevard 164

Russell Hill, co-founder/managing partner, FixedOPS Marketing, will detail exactly what that means. Attendees will discover strategies for perfecting customer service amidst rising consumer expectations and increased dealership competition. This session will explore seamless digital marketing technologies shaping the future of fixed operations. Stay ahead of the curve to optimize your dealership’s service operations in today’s dynamic automotive industry.

Thursday, Oct. 10

Grow Your Best Technicians by Cultivating from Your Local High Schools

10:00 AM – 10:50 AM Boulevard 165

Proctor Dealerships’ Senior Fixed Operations Director Don Monda will lead a session where you will gain the knowledge on how to grow your own technicians. You will learn the benefits and the process for partnering with your local high schools and technical colleges, as well as understand where to look and who to contact to be successful in this process.

DDCE2024 Events

Digital Dealer Conference & Expo will include:

• Enhanced networking: more meetups and fun ways to connect throughout the event
• A Speed Networking program, which offers dealerships and vendors a relaxed yet efficient way to explore a variety of innovative solutions
• An expo hall with 120+ cutting-edge auto retail solutions
• 75+ actionable sessions
• Masterminds and interactive labs
• And more!

Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. Digital Dealer Conference & Expo attendee badge types include:

• Dealership (exclusively for dealers and employees of a dealership)
• OEM (exclusively for vehicle manufacturers)
• Allied (anyone that supports, services, or sells solutions to dealerships falls under this category)

Click here to register now.