Dealer OPS & Leadership
Do Your Customers Brag About You Behind Your Back?
I recently moved to Southern California from Florida, and one differentiating feature is the sheer amount of people. It’s very populated here. Not in a bad way. Just a “bustling” kind of way. Dense population brings culture, vibrancy, things to do, triggers a strong...
Catch Up With These 3 Big Waves in Marketing to Women
Catch up with these 3 big waves in marketing to women, from Entrepreneur. Despite the fact that in the United States alone women make up 50 percent of the consumer base and 85 percent of purchases are made or influenced by female customers, many companies still...
Using Technology to Find Profit
Most technology companies are hungry for growth to increase their profitability. This growth can come from new products via innovation or new markets for their products. A perfect example of this has been Apple. As a personal computer company they used innovation to...
The Benefits and Challenges of Increased OEM Recalls
With GM’s latest recall bringing their year-to-date total up to 16 million vehicles, and then Ford announcing a recall affecting 1.4 million vehicles, dealers should look at preparing for a large influx of service work. I doubt any dealership would be unhappy with a...
Dealers Need to Focus on Chat Metrics That Mean Something
How to get to the heart of actual chat performance and ROI Chat for dealer sites has been around for eight years, but current industry estimates are that only about one in three dealers has embraced it…rather underwhelming, given all the years of buzz. The lack of...
Building Trust with Strong Multi-Level Communication
Building trust with your customers is an aspect of automotive marketing that every dealer needs to focus on. When your customers have a strong level of trust in your staff and your services, marketing is much more effective. It is easier to grow loyalty, attract new...
Insurance Company Loyalty… What Does it Mean?
If you asked ten people what loyalty means you would probably get ten different answers. Certainly many couples have a different interpretation of the concept of loyalty as do business partners. Insurance companies invoke the need to be loyal, maybe more than anyone....
A Matter of Trust: Building the Dealer-Customer Relationship
Trust isn’t just the subject of a Billy Joel song; it is the essence of any successful relationship, and the dealer-customer relationship is no exception. The bottom-line, close-at-all-cost attitude is a thing of the past. In the age of customer-centric marketing, the...
GM recalls 8.4M vehicles in 6 new campaigns
GM recalls 8.4M vehicles in 6 new campaigns, according to The Detroit News. General Motors Co.’s growing recall crisis ballooned Monday as the Detroit automaker called back 8.45 million more vehicles worldwide in six new recall campaigns — including 8.2 million cars...
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