Dealer OPS & Leadership
Customer Profiling in the Digital Age
Recent technological innovations in data collection and customer feedback have been a boon to automotive dealers, providing them with a treasure trove of information to which they never before had access. Faced with a plethora of data, many automotive marketers are...
No Matter What You’re Selling, This Strategy Should Do the Trick
No matter what you're selling, this strategy should do the trick, according to Entrepreneur. There are no shortage of instructional sales books. In fact, there are probably too many. The difficulty with most of the books is that they tend to teach you how to follow a...
Modern Nissan of Lake Norman: Jumps to the #3 Spot for Nissan Sales in North Carolina
Jumping to the #3 spot in a two-year period – how did they do it? “We implemented a two-part strategy that focused on gaining sales from our existing customers and conquesting new sales by targeting that perfect prospect, says Scott Traub, GM of Modern Nissan. The...
Help Customers Crossover
According to IHS Automotive, the demand for small crossover vehicles is outpacing sedan sales. As more motorists seek to move into crossover models, this trend offers tremendous growth opportunities for dealers who know how to best market to potential crossover...
Using Consumer Complaints to Your Advantage
It’s inevitable at every dealership, customers will complain about something. The complaints may be formal lawsuits or informal discussions between customers and employees. How your dealership handles these complaints may be more important than the number of or issues...
Just Like Sports – You Won’t Win Many Games If You Don’t Know Where To Focus
Most people skip the most critical step of reaching goals. Assume we’re talking about unit goals. Before you can even think about setting realistic and achievable goals and creating effective plans, you have to find out where you are in sales. Not just sales totals or...
Digitally Disconnected to Digitally Driven Dealerships
Let’s look at a dealership which buys data from different sources, utilizes it to profile targets, and then moves ahead to design, develop and deploy a fantastic multi-channel strategy. The dealership has managed to deliver a congruent experience across email and web,...
Payroll, Pizza, and Technology
Technology has made fraud easier to spot. Our financial statement have hundreds of metrics; labor gross profit percent, expenses as a percent of gross, and gross profit per unit. Creating metrics of these items is the best way to tell if there are mistakes on your...
OnlineDrive and CreditMiner Partner to Create CreditMagnet
OnlineDrive, an industry-leading marketing & conversion agency, announced today their partnership with marketing technology firm, CreditMiner. CreditMiner’s software combined with OnlineDrive’s incentive-based behavioral marketing system, ShowroomMagnet, will...
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