Dealer OPS & Leadership
Eight Tips to Help Every New Dealership Internet Manager
It’s your first day as an Internet Manager. Congratulations! You are now in a position of leadership for your dealership’s digital presence, an opportunity that is exciting and challenging. It is also a critical position for your dealership’s success. Here are eight...
13 Rules For Social Media Success in the Car Dealership
Social Media use in the car dealership is different today than it was just a few years ago. It’s interesting how in a short period of time being active on social media has evolved from something that was considered ‘free’ and optional to something that's necessary and...
5 Things to Freshen Up Your Dealership’s Marketing for Summer
It’s usually the spring season that brings about thoughts of “change” and “cleaning up”. But it seems as if we ran past the exercise of “spring cleaning” this year and got right back into selling mode as soon as we moved the snow shovels, snow brooms and rock salt to...
3 Areas to Target For Your First Fixed Ops Digital Marketing Spend
Over seventy percent of our customers perform research online prior to making a purchase decision. Forty percent will perform research online but purchased offline, and thirty percent will research online and then purchase online. Both of those segments bring two...
Why the Phone is Still More Powerful than the Internet and Social Media, Combined.
In the automotive world your connections to people are everything. The Internet connects everyone on this planet instantaneously. Social media like Twitter, Facebook, Google+, YouTube and LinkedIn are being used multiple times a day to catch up on the latest news,...
It Starts and Ends with the Car
Today’s poor-credit customer has more financing options available to them than just Buy Here-Pay Here. Recent market conditions have reached a point where smart dealers are focusing as much on customer retention as they are on sales generation and that increased focus...
The Future of Auto Marketing Could Be a Little Creepy
If the automotive industry can be seen as a bellwether for digital marketing, get ready for some seriously precise targeting that straddles the line between powerfully scientific and creepily intrusive. During a lively presentation at the J.D. Power Automotive...
Why Social Trumps Search for Paid Inventory Shopper Traffic
It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindly set budgets not even...
Creating and owning the customer experience
As every dealer knows, our industry has changed dramatically due to the explosion of the internet and mobile technology. Savvy dealerships have responded by making their websites mobile-friendly and moving more of the purchase steps online. But now there’s another...
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