SALES & VARIABLE OPS
Enhancing the Customer Experience: Be Nice!
The automotive service industry has adjusted to the digital landscape where more are working remotely, getting everything from groceries to...
Price Shoppers, Low-Ballers & Negotiators, Oh My!
By Susan Gaytan, Director of Dealer Engagement and Training, Alan Ram’s Proactive Training Solutions As the retail industry continues to see changes in production supply, wholesale prices, and the used car market, chances are you may be one of the thousands of sales...
Bring Modern Retailing to Your Service Drive
By Tiffany Peeler, VP of Sales & Operations at Proactive Dealer Solutions Since the pandemic, industry buzz has been about modern retailing for sales. A recent study found that 90 percent of car shoppers prefer a dealership where they can start the buying process...
4 Techniques to Fine-Tune Your Dealership Digital Retailing Process
As many as 52% of dealers report their dealerships are “highly virtual or completely virtual.” But how much preparation does the typical dealership put into...
A Service Process that Actually Makes Money… Right Now!
Dealerships have a process for everything, yet most of those don’t produce revenue right now. There is a process to meet and greet on the...
How to Use Video to Drive Customers Down the Sales Funnel
Video content has long been the preferred choice for consumers. To such a degree that social media platforms have altered their algorithms. Due to the high consumer...
Top Tips to Optimize the Car Buying Experience & Convert Leads Like a Pro
By Scott Pechstein, Senior Vice President of Business Development, Digital Air Strike It’s no secret that most consumers want to manage their car buying experience online… until they don’t. And then, they want to call, text, or meet in person with someone at the...
Dealer Magazine Interview with Ollin A. Dunford II of Nalley Toyota Stonecrest
Ollin A. Dunford II is the Executive General Manager of Nalley Toyota Stonecrest, a part of Asbury Automotive Group, Inc. (NYSE: ABG), one of the largest automotive retailers in the U.S. The Corporate Group had a record year in Net Profit, including a record year in...
Mastering Price Objections on Sales Calls
By Susan Gaytan, Director of Dealer Engagement & Training, Alan Ram’s Proactive Training Solutions How to Turn Sales Objections into Sales OpportunitiesIt's no secret that price objections are one of the most common challenges we face on sales calls. Many buyers...