SALES & VARIABLE OPS

How Dealership Sales Staff Can Desk for Modern Retail

How Dealership Sales Staff Can Desk for Modern Retail

By Michael Biasco, Senior Product Marketer, Elead/CDK Global Your sales staff may be out of practice desking. After all, there’s no need to structure the best deal when you have no or very low inventory. You can simply wait for someone to come along who is willing to...

The Importance of CRM Health Checks

The Importance of CRM Health Checks

By Timothy Lee, Regional Manager, Customer Success, Solera/DealerSocket Have you checked out the health of your CRM lately? If you’re wondering how a CRM can be healthy or not, I’m referring specifically to the data in your CRM. In a healthy CRM, the data is clean,...

How to Still Win When the Chips Are Down

How to Still Win When the Chips Are Down

By Rick McLey, Partner, DealerPeak The pain was slow in coming. But once the COVID-19 virus began spreading, dealerships that didn’t immediately turn to digital retail or were not already digital, took a big hit. Worried consumers stayed away from showrooms and OEM...

Why You Need Digital Selling

Why You Need Digital Selling

By Ron Morrison, CEO, Pureinfluencer Think that having a website with a digital retailing tool means that your dealership does “digital selling?” Think again. First of all, there’s a vast difference between the two concepts. They’re not the same thing, but they do...

Do You Have Dirty Data in Your CRM?

Do You Have Dirty Data in Your CRM?

By Billy Reynolds, Regional VP of Elead CRM, CDK Global In automotive retail, data is your dealership’s most valuable asset. When that data doesn’t get the routine maintenance it needs, both your customers and bottom line will feel it. With today’s advanced software,...

Five Ways to Build Trust with Modern Car Buyers

Five Ways to Build Trust with Modern Car Buyers

By Chase Abbott, Vice President, Sales, Cox Automotive, Dealer Software Solutions Half of a consumer’s decision to repurchase or recommend an automotive brand or dealer is based on trust. While dealerships and car salespeople have long suffered from a lack of consumer...

5 Tips to Overcome Car Sales Objections

5 Tips to Overcome Car Sales Objections

By Phil Spagnoli, Regional Sales Director, Elead/CDK Global Buying a car is a big, expensive purchase that few people undertake lightly. So, of course you’re going to hear a lot of car sale objections. Don’t take “I need to think about it” personally. Your job is to...

Digital Dealer