SALES & VARIABLE OPS

5 Questions to Ask DVA Providers

5 Questions to Ask DVA Providers

By Tiffany Peeler, Vice President of Sales & Operations, Proactive Dealer Solutions Fixed Ops is evolving fast. Dealerships across the country are adopting technology solutions with the ability to deliver instant information and Amazon-like customer convenience....

Strengthen Your Used Car Strategy for 2023

Strengthen Your Used Car Strategy for 2023

By Scott Penn, VP Business Development, APCO Holdings Used vehicle sales have always been very important to any dealer’s overall profit model. The current and future challenges to new vehicle volume and service opportunity based on less new cars in the pipeline and...

The Five-Star Impact of Custom Video

The Five-Star Impact of Custom Video

How an auto group successfully launched custom videos to its locations in both sales and service By Jake Hales, Digital Operations Manager, Gee Automotive Companies Wow, video has been taught as an important strategy at Digital Dealer for over 10 years. This session...

The 5 Biggest Mistakes Sales Reps Make on The Inbound Sales Call

The 5 Biggest Mistakes Sales Reps Make on The Inbound Sales Call

By Susan Gaytan, Director of Dealer Engagement & Training, Alan Ram’s Proactive Training Solutions Did you know the inbound sales call is your dealership’s hottest lead? These consumers are the closest to buying a car, yet it's where dealerships experience most of...

4 Tips to Build Trust with Car Buyers

4 Tips to Build Trust with Car Buyers

By Michael Biasco, Senior Product Marketer, Elead/CDK Global People tend to think of businesses the way they think of people. They hold them to certain standards and build relationships with those they trust. In fact, over 90% of car buyers say trust is essential when...

Is In-Vehicle Technology Outpacing Itself?

Is In-Vehicle Technology Outpacing Itself?

By Sean Reyes, Chief Marketing Officer, Recall Masters Many vehicle manufacturers and vendors are developing autonomous technology and incorporating it into the latest vehicles. The key factor here is that this technology has to be tested. And not only tested but...

How to Market Your Crypto Advantage

How to Market Your Crypto Advantage

By Katie Robinson, Chief Marketing Officer, Cion Digital Cryptocurrency is quickly becoming mainstream amid market conditions. According to a Motley Fool survey, 145 million U.S. adults, or about 56% of the population, say they own or have owned cryptocurrency....

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