TROY, Mich. ??? A new monthly publication ??? Save On Cars & Trucks ??? has just been launched in the Detroit and Chicago metropolitan regions, according to Heather Uballe, a director of operations at Save On Everything, a Troy, Mich.-based leader in direct mail marketing and advertising programs.
Save On Cars & Trucks is a tabloid-size direct mail product that features auto dealer car and truck specials, but in a high-quality, full-color, glossy format that does justice to car company high-resolution vehicle photos.
In Detroit, Save on Cars & Trucks is mailing to 1.3 million homes in the Tri-County region. In Chicago, the publication is slated to reach over 1.7 million households.
???C.A.R.S. ??? our Complete Automotive Response System ??? is part of Save on Cars & Trucks,??? said Uballe. ???It???s a marketing package for dealers that includes postcards, flyers, circulars and service coupon booklets that will allow them to highlight their pre-owned vehicles and service offerings in addition to new car deals.???
Tom Bechtell, general sales manager for Buff Whelan Chevrolet in Sterling Heights, said, ???It???s a unique publication, being much higher in quality production values than any other sales piece out there. It has a great, glossy, four-color look, and stands out in size when the consumers see it in their mailbox. Since we started using it, we???ve been number one in our market.???
A related online website ??? SaveonCarsandTrucks.com ??? will also launch as a new Internet model for car dealers later this year, she added.
About Save On Everything
Founded in 1987, Save On Everything is an award-winning comprehensive direct mail marketing company headquartered in Troy, Mich. with division offices in Detroit, Chicago and Minneapolis/St. Paul.
As a trusted source for over 23 years, Save On Everything???s mission is to improve the quality of life for every home they mail to by sending great offers from only reputable businesses. Save On Everything puts businesses in the hands of customers looking to save what they value the most: time and money. The backbone of Save On Everything???s marketing program is the SAVE on EVERYTHING advertising booklet, which is mailed free monthly to over three million homes in Detroit, Chicago and the Twin Cities.
The United States Postal Service awarded Save On Everything the ???Best in Class??? for Effectiveness.??? For more information, visit www.saveoneverything.com <http://www.saveoneverything.com> .
