NCMi brings valuable insight in this article on keeping your customers at your dealership longer, and expanding your profit margin with Fixed Ops programs, service-loyalty programs, and “ease of use” programs such as loaners, better hospitality, and digital reach-outs. Find out more:
Retention sales link the positives of variable and fixed operations together, and their teaming allows each part of the dealership to amplify the other…Unfortunately, even in 2013, we don’t see that profitable interaction very often, and in fact it seems programs and efforts at retention—which will gain a lot more money for the dealership in both operation and by advertising—don’t get much attention. Or action for sales.
