New Solution Helps Marketers Prevent Costly Violations of Consumer Privacy, from LinkedIn Pulse.
PHILADELPHIA, Dec. 9, 2014 /PRNewswire/ — LeadiD, the company bringing trust and transparency to customer acquisition intelligence, today launched an enhanced solution to monitor and audit leads in real time, while ensuring compliance with evolving consumer privacy regulations such as the Federal Communications Commission’s (FCC’s) Telephone Consumer Protection Act (TCPA). LeadiD’s solution with Visual Playback brings unprecedented confidence to those who directly dial consumers by precisely identifying lead-specific, non-compliant consumer data or behavior that can result in costly privacy violations.
This year, lawsuits for TCPA violations are up 30 percent, with damages that can add up to millions and potential liability extending back four years. As a result, businesses increasingly turn to LeadiD to mitigate risk and avoid expensive violations while smartly managing prospect outreach. Key features and benefits of LeadiD’s enhanced solution include:
- Visual Playback: Confirmation that all necessary disclaimers were clearly displayed, and that consumers provided necessary prior express consent to be contacted. The player enables users to progress through the timeline of events and capture specific time-stamped actions to prove compliance and disprove violation claims.
- Real-time compliance: Within a single intuitive interface, marketing and sales teams can now easily audit, track and verify TCPA compliance in real-time at the lead level, enhancing integrity of first-party data collection and informing purchases of third-party leads.
- Data security: Automatic encryption and safe discard of lead-specific personally identifiable information (PII), such as email addresses and phone numbers, leverages a data-matching module to validate consumer-supplied information in a privacy-friendly manner.
- Zero obstacles: When legal teams are happy, marketing and sales teams gain peace of mind knowing that their consumer intelligence is above reproach, without slowing speed-to-contact.
