Do you know both why you need to look at appraising vehicles differently to satisfy today’s consumer, as well as how to implement the tools necessary to successfully implement this change? Generation X & Y buyers live in a world of data and access to it is immediate. As a result, the used car market has turned transparent. Dealers need to recognize this and then use that same access to the same data to validate their appraisal. And, with dealers looking for ways to improve their customers’ trade-in experience, having a good, clear appraisal process in place is more critical than ever. Starting with a realistic trade-in number based on current market conditions will go a long way towards ensuring satisfied customers and a better bottom line. Dealerships can then validate their appraisal as well as make better market driven appraisal decisions. Stu Zalud is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Handle a used car market that has turned transparent.
2. Work with consumers who research trade-in values before coming to the dealership and arrive with erroneous information.
3. Interpret and apply market data to reach a precise trade-in number through a clearly defined and explainable process.
Stu Zalud brings a dealer-focused perspective and insight to his role as director, dealer services for NADA Used Car Guide. He is responsible for presenting at industry events, and contributing to the development of products and services to meet changing dealer needs.
Zalud’s previous experience includes over 30 years as a GM dealer in Cleveland, Ohio and Hilton Head, South Carolina. Additionally, he served on various NADA boards and as chairperson of both the Greater Cleveland and Ohio Automobile Dealers Associations. He also served a five-year term as a member of Ohio’s Dealer Licensing Division.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Stu Zalud — Appraising Vehicles for Today’s Consumer: Transparency: the key to success in the used car market.
We’re building out the agenda, selecting speakers and topics for more than 80 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com
